diff --git a/Makefile b/Makefile
index 6be8a72..d7891bf 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,7 @@
 NAME = phusion/baseimage
 VERSION = 0.9.0
 
-.PHONY: all build tag_latest
+.PHONY: all build tag_latest release
 
 all: build
 
@@ -10,3 +10,6 @@ build:
 
 tag_latest:
 	docker tag $(NAME):$(VERSION) $(NAME):latest
+
+release: tag_latest
+	docker push $(NAME)