diff --git a/README.md b/README.md
index 9b0a9af..b6c9743 100644
--- a/README.md
+++ b/README.md
@@ -2,16 +2,27 @@
 
 Baseimage-docker is a [Docker](http://www.docker.io) image meant to serve as a good base for any other Docker container. It contains a minimal base system with the most important things already installed and set up correctly.
 
-Included in the image are:
+## Why should I use baseimage-docker?
+
+Why use baseimage-docker instead of doing everything yourself in Dockerfile?
+
+ * It reduces the time needed to write a correct Dockerfile. You won't have to worry about the base system and can focus on your stack and your app.
+ * It sets up the base system **correctly**. It's very easy to get the base system wrong, but this image does everything correctly.
+
+## Contents
 
 | Component        | Why is it included? / Remarks |
 | ---------------- | ------------------- |
 | Ubuntu 12.04 LTS | The base system. |
+| A **correct** init process | According to the Unix process model, the init process -- PID 1 -- inherit all [orphaned child processes](https://en.wikipedia.org/wiki/Orphan_process) and must [reap them](https://en.wikipedia.org/wiki/Wait_(system_call)). Most Docker containers do not have an init process that does this correctly, and as a result their containers become filled with [zombie processes](https://en.wikipedia.org/wiki/Zombie_process) over time. Baseimage-docker comes with an init process `/sbin/my_init` that performs reaping correctly. |
+| Fixes APT incompatibilities with Docker | See https://github.com/dotcloud/docker/issues/1024. |
 | syslog-ng | A syslog daemon is necessary so that many services - including the kernel itself - can correctly log to /var/log/syslog. If no syslog daemon is running, a lot of important messages are silently swallowed. <br><br>Only listens locally. |
-| ssh server | Allows you to easily login to your container to inspect or administer things. <br><br>Password and challenge-response authentication are disabled by default. Only key authentication is allowed.<br>It allows an predefined key by default to make debugging easy. You should replace this ASAP. See instructions.  |
+| ssh server | Allows you to easily login to your container to inspect or administer things. <br><br>Password and challenge-response authentication are disabled by default. Only key authentication is allowed.<br>It allows an predefined key by default to make debugging easy. You should replace this ASAP. See instructions. |
 | [runit](http://smarden.org/runit/) | For service supervision and management. Much easier to use than SysV init and supports restarting daemons when they crash. Much easier to use and more lightweight than Upstart. |
 
-Why use baseimage-docker instead of doing everything yourself in Dockerfile?
+## Using baseimage-docker as base image
+
+The image name is `phusion/baseimage`. Here's how your Dockerfile may look like:
 
     # Use phusion/baseimage as base image. To make your builds reproducible, make
     # sure you lock down to a specific version, not to `latest`!